[ The slack community for CPG marketers ]

The CPG marketing [group chat] you wish you had sooner

A private community for marketers working inside consumer brands. Trade notes, get real answers, and meet people doing the same work.

Apply for membership

Sell services to CPG brands?

Explore Partner Membership

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Connect with marketers from brands like

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Connect with marketers from brands like

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CPG marketing comes with [very specific] questions

Someone in Clout Collective has probably already dealt with yours. Ask in Slack and get answers from people doing the work, not somebody warming up for a sales pitch.

[ #Launches ]

"Anyone in here ever done a product test launch from a different country into the US market?"

[ #Creators ]

"Has anyone found a solution for creator discount codes being picked up by LLMs?"

[ #tools ]

"I'm in the market for a new social listening tool - any recs?"

[ #Holiday ]

"Do you think November is a good time to launch a new brand/product?"

[ #UGC ]

"Anyone have opinions about the best platform for UGC creators content?"

Actual questions asked in our Slack community.

Compare notes with people who’ve been there

You’re asking people who understand the context because they work in it too.

Get what people usually share one-to-one

Playbooks, gut checks, honest vendor experiences, and what wasn’t worth the budget.

Build the network before you need it

Know who to ask when something is eating your Tuesday.

"Working in-house can feel like a silo, but Clout Collective changed that. Within weeks, I made meaningful connections and landed a publisher referral."

Gracey Altree

Affiliate Marketing Manager, Whisker

[ inside the membership ]

Better connections start with better rooms

Through Slack conversations, in-person gatherings, and ongoing collaboration, members gain access to the people, perspectives, and opportunities that move brands forward.

Private Slack Community

Real-time questions, answers, and recommendations from brand-side peers.

Member Directory

Find and connect with the right marketers across consumer brands.

Quarterly Peer Groups for Deeper Growth

In our Clout Cohorts program get matched with a small group of like-minded members who are solving the same problems you are.

Online & IRL Events

Members-only invites to in-person gatherings and virtual events, built around the CPG calendar.

Continued Learning

Gain access to our digital learning library of recorded trainings and workshops from experts in the community.

What members have to say

"Even after 12 years in marketing, I still learn something new here every week. It’s a rare space for real collaboration and growth."

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Kellie Parkerson

VP of Retail & Omnichannel Marketing, Paleovalley

"Clout Collective isn’t just a community—it’s a home for marketers redefining what influencer marketing can be. The collaboration and generosity inside are unmatched."

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Alena Terrell

Senior Manager of Social Media, OSEA

How it works

We review every application to keep Clout Collective focused on people doing the work inside CPG brands. No giant open Slack or random prospecting.

[ 1 ]

Submit your application

Tell us who you are, what you do, and where you work. Applications without a verifiable Linkedin profile will not be approved.

[ 2 ]

We review

Every application is reviewed by our team before membership is approved.

[ 3 ]

Gain access

Approved members will be alerted via email and get access to Slack and the member portal to start connecting with the community upon acceptance.

Apply for membership

[ partner membership ]

For the people who help CPG brands do the work

Agencies, platforms, talent managers, and other businesses that sell to consumer brands can apply for Partner Membership. Partners get a visible place inside Clout and room to build relationships by showing up usefully, not by treating the member list like a prospecting spreadsheet.

explore partner membership

Questions we usually get asked

Why does everyone have to apply?

We get lots of random people wanting to join this community such as: divorce attorneys, real estate agents, insurance agents, and more. We are hyper-focused on supporting digital marketing professionals that work in consumer packaged goods and want to make sure we keep the integrity of the group intact.

What happens after I apply?

We review every application and email you with next steps. Approved brand-side members get access to the community. Approved partners choose their plan before onboarding.

How long does it take to review my application?

It typically takes up to two business days for us to review applications. We verify your provided information including your work email and Linkedin profile.

Is a Clout Collective membership really free?

For approved marketers actively working inside CPG brands, yes. There is no membership fee. Partner Membership for agencies, platforms, freelancers, service providers, and other businesses that work with CPG brands is paid.

Who qualifies for free membership?

In-house marketers and founders at consumer brands, across influencer, affiliate, partnerships, social, ecommerce, paid media, brand, and comms. Freelancers actively working with a CPG brand count too. We verify with a work email and your LinkedIn profile.

I’m a freelancer or consultant. Which membership should I apply to?

If you’re actively working with a CPG brand, apply for free membership and share your portfolio and LinkedIn so we can verify. If you run an agency, offer services to CPG brands, or your company/product works with CPG brands, Partner Membership is the better fit.

Who qualifies as a partner?

If your company provides something CPG brands buy, hire, book, or use, you’re a partner. That includes agencies, software and platforms, talent managers, and similar businesses.