Empowering Digital Marketers in the CPG Space

At Clout Collective, we unite digital marketers to foster collaboration and innovation in the consumer packaged goods industry. Our mission is to empower members through knowledge sharing, networking, and community.

[our mission]

At Clout Collective, we empower our members by connecting them to leaders in the industry to further their education and grow their influence.

Our Community by the numbers

Our community thrives on collaboration, enabling members to enhance their skills and expand their networks. Join us to be part of a movement that transforms the CPG marketing landscape.

98%

of our event attendees have gained inspiration or learned new strategies for their next marketing campaigns.

95%

of members have made at least 1 new connection as a result of being active in the collective.

50%

of members have found new jobs or gained new clients within the collective.

our values

Connecting Marketers for Greater Success

At Clout Collective, we unite digital marketers in the CPG space to tackle the ever changing space of the internet. We connect marketers to share insights and strategies for the fast pace environment that is digital marketing.

No one person has all the answers but harnessing the knowledge and the power of the many, we can succeed together.

Our Mission

We aim to foster a vibrant community where marketers can thrive. Our mission is to empower members through shared knowledge and resources.

What We Offer

Members gain access to our online community, digital and in-person events, and have a pulse on innovation.

Join Us

Become part of a community that values collaboration and innovation. Together, we can navigate the evolving landscape of digital marketing.

Get Started

Ready to take your marketing to the next level? Sign up today and unlock a world of opportunities with Clout Collective.

Our squad

Meet the team behind Clout Collective

Lydia Lee
Founder & CEO

Lydia is a digital marketing maven, with over 15 years experience in the Social Media and Influencer Marketing Field across many industries. She has experience building brands from conception to acquisition. Lydia is a data driven marketing professional who has built up brands to be on the Inc 5000's fastest growing private companies list. She has experience in developing efficient, high-impact marketing programs that result in exponential growth.

Brandon Castillo
VP of Sales & Events

Brandon brings 12 years of dynamic sales experience to the table. Known for his creative energy and relationship-first approach, Brandon has built a career on connecting people, ideas, and opportunities in meaningful ways. Throughout his journey, Brandon has consistently delivered results by blending strategic thinking with an authentic passion for people. His ability to build trust, spark collaboration, and uncover unique solutions has made him a standout leader in the world of sales and event execution. Whether he’s leading a high-impact sales initiative or curating unforgettable event experiences, Brandon approaches every project with curiosity, creativity, and heart. His drive goes beyond metrics—he’s on a mission to make every interaction count and every connection last.

Lowell Noulinthavong
Manager, Community & Client

Lo Noulinthavong is an experienced influencer marketing professional with over seven years of expertise in the industry. Initially starting in the fashion space with 8 Other Reasons, Lo has since transitioned into working with CPG brands through For The Clout, where he continues to drive impactful campaigns and connections for brands and influencers.

A true believer in the power of connections, Lo thrives on meeting new people, exploring new destinations, and indulging in his love for FOOD.

Lauren Maxwell
Director of Marketing, Agency Habitat
Co-Contributor

Lauren is a passionate influencer marketing expert and has a proven track record of creating successful campaigns that drive engagement, increase brand awareness, and ultimately boost revenue. Lauren has been in the industry for over 7 years. Has a strong knack for identifying the right influencers for a campaign. Lauren is a big believer in the power of data, and always looking for ways to measure the impact of campaigns and optimize for maximum ROI.

Colleen Pereos
Director of Partnerships, Clearstem Skincare
Co-Contributor

Colleen built  CLEARSTEM's influencer program from scratch nearly 6 years ago. With 12 years of sales experience and 8 years in the health and wellness space, she brings a unique blend of strategic vision and industry insight. Colleen has transformed CLEARSTEM’s influencer relationships into a high-performing growth engine through authentic partnerships and data-backed strategies. She’s shared her expertise at Creator Economy Live and Affiliate Summit West, helping brands move beyond transactional marketing to create lasting impact.

Chelsea Kruse
Senior Marketing Manager, Primal Kitchen
Co-Contributor

With 12 years of marketing experience, Chelsea specializes in building meaningful influencer strategies, curating strong brand partnerships and implementing creative social media campaigns. She has a passion for blending creativity with strategy to help brands grow, connect with their audience and drive real results - while keeping things fresh and fun!

Kellie Parkerson
Director of Marketing for Palovalley & Wild Pastures
Co-Contributor

Kellie is a marketing leader with over 12 years in digital marketing, specializing in driving growth and profitability for DTC and e-commerce brands. She oversees marketing for Paleovalley and Wild Pastures, two mission-driven companies in the wellness and sustainability sectors. A master connector of people and brands, Kellie is passionate about strategic innovation and industry leadership, committed to making a lasting impact in the ever-evolving digital landscape.

Unlock Your Marketing Potential

Join our community to elevate your marketing strategies and connect with industry leaders.

Get your membership expensed by your company

Just download our one-pager and forward it to your manager to get your Clout Collective membership expensed.